Current Events and U.S. Diplomacy Essay Example | Topics and Well Written Essays - 750 words - 2

Current Events and U.S. Diplomacy - Essay Example Kennedy, and others, were fearful that if Communist ideals were permitted to expand on a more global scale, it would result in catastrophic consequences for Democratic countries. Russia’s Cold War Relationship with the United States Russia (USSR) was one country involved with America on a deep level during the Cold War, In fact the Kennedy doctrine previously described was largely aimed at the Soviet Union. Tensions were extremely between the two countries, and the relationship was not only strained, it was all but over. As such, military threats abounded on every level, yet Kennedy’s belief, as expressed in the containment doctrine, did hold out hope that tensions would be resolved, and a working relationship moving forward be established (Bose, 1998). Naturally, towards the end of the Cold War, that hope was all but crushed as both countries appeared headed towards a certain inevitable war, yet we know that did not happen. In essence, before the Kennedy Doctrine was e stablished, the two countries held staunchly different ideological views that forced the President to establish a stated policy that Communist ideals could not be permitted to spread to the America’s. ... In addition, both countries now allow their citizens to travel to the other, and diplomatic efforts are cordial and respectful. While Russia’s main ally continues to be China, and America’s ally continues to be the United Kingdom, the region is much more stable today than during the Cold War as a result of both countries cooling down and learning to co-exist peacefully with one another. Effects of the Kennedy Doctrine on Global Affairs The restraint shown by Kennedy during the Cold War had an enormous effect on global affairs. Rather than choosing to escalate the tensions being exhibited between the two countries and showing the world America’s resolve and military strength, Kennedy was able to put in place a doctrine that was aimed at peace between two countries who did not see eye to eye on a whole host of issues. The reality is that America and Russia will likely never be ideologically similar, the global community was watching with keen interest to see if dip lomacy could truly win out against two adversaries as strong and these countries. This has served as a model in cases since the Cold War as countries try to avoid war at all cost (Higgins, 1987). In addition, the containment policy served to minimize the spread of Communism throughout the region. In the years following this era, Communist regimes gradually began to fall, as the people of the global community looks towards more democratic ideals. While Communism remains in Cuba, its spread did not go far beyond that geographical region, keeping North America among the most democratic and free areas in the world, even to this day. Conclusion The Cold War was a difficult time for all involved. The Kennedy Doctrine, however,

Facebook Marketing Should Be Used For Business Research Paper

Facebook Marketing Should Be Used For Business - Research Paper Example Therefore, Facebook is one of the marketing tools that organizations can apply to advertise their products, and inform their customer on their brand offering. Nevertheless, there are advantages and disadvantages associated with the use of Facebook as a marketing tool for organizations. Thus, this discussion seeks to analyze the application of Facebook as a marketing tool for businesses. First, the greatest advantage offered by Facebook marketing for business is its accessibility to many prospective customers. Facebook hit one billion active users by September 2012, creating a platform that has among the highest number of people interacting throughout the world (One Billion Factsheet, n.p.). Therefore, the application of Facebook as a Marketing tool for business will be advantageous, considering that it will be possible for the business to reach many customers, since Facebook offers the platform where a business can interact with over one billion customers in form of individuals, grou ps and corporate, thus providing the best target market platform that any business can reach. (Treanor, n.p.). In addition, by September, 2012, Facebook reached a high of 140.3 billion active subscribers with friendship connections throughout the world, making Facebook one of the interconnected platforms that any business can apply to advertise its products, and thus reach many customers, through the friendship interconnections (One Billion Factsheet, n.p.). Further, Facebook has become a major trend in the world, with the 2012 Social Media Marketing Industry Report indicating that 94% of all organizations that have an advertising department are utilizing social media as one of their major marketing tool, with 60% of such business dedicating time that is equivalent to full day, in developing social media marketing, as well as maintaining it (Bosari, n.p.). Secondly, in addition to being a highly accessible social networking platform, Facebook combines the advantages of word-of-mouth advertising with the ability to interconnect links and thus enable the prospective customers to view the advertisement, as well as the news related to the business, its products and services (Kang, 22). Word-of-mouth advertising remains one of the most effective advertising mode that customers are well acquitted with, and Facebook allows individuals to share information regarding the existence of a business and its products through sharing such information, using the share option that is offered by Facebook, where individuals can share any useful information with their friends who are on the same social media network (Treanor, n.p.). Therefore, Facebook offers an opportunity where businesses can create a fan page, and then share the same with people and groups who are on the same social network or even those who are in other different social networks, thus building up an interconnection that would allow the company, its brand and services to be viewed by millions of customers, who will in turn make purchase decisions regarding the same, based on the information provided by the business in their fan page (Bosari, n.p.). The other reason why Facebook should be used by businesses for marketing is the fact that; it is one of the few marketing tool that combines the advantage of visual, audio and written media, making it one of the favorite platform for advertisers (Kang, 47). When most of the mass and print media offers either audio-visual or print advertisement, Facebook combines